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# Semrush MCP

Access live Semrush SEO, keyword, backlink, traffic, market, project, and competitive intelligence data through Semrush's official hosted MCP server.

- **Category:** analytics
- **Auth:** DCR_OAUTH
- **Composio-managed OAuth available?** No
- **Tools:** 14
- **Triggers:** 0
- **Slug:** `SEMRUSH_MCP`
- **Version:** 20260910_00

## Tools

### Audience research

**Slug:** `SEMRUSH_MCP_AUDIENCE_RESEARCH`

Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between domains, purchase conversion, and top domains by industry category. Use when the question is about WHO visits a site or audience composition. For traffic volume, engagement, or acquisition channels, use traffic_overview instead. Returns available reports. NEXT: get_report_schema then execute_report.

### Backlinks research

**Slug:** `SEMRUSH_MCP_BACKLINKS_RESEARCH`

Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain categories, and historical trends. Analyzes one domain at a time. Not suitable for comparing or cross-referencing backlink data across multiple domains. Returns available reports. NEXT: get_report_schema then execute_report.

### Competitors research

**Slug:** `SEMRUSH_MCP_COMPETITORS_RESEARCH`

Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market rankings and backlink competitors. Use this when the task involves comparing, contrasting, or cross-referencing two or more domains. Returns available reports. NEXT: get_report_schema then execute_report.

### Domain overview

**Slug:** `SEMRUSH_MCP_DOMAIN_OVERVIEW`

Domain Overview: high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features. Use-if: rank, score, totals, global rank, or rank trend over time. Avoid-if: you need the individual keywords — use organic_research. NEXT: get_report_schema then execute_report.

### Execute report

**Slug:** `SEMRUSH_MCP_EXECUTE_REPORT`

Execute any Semrush report. Requires params from get_report_schema.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `params` | object | Yes | Report parameters from get_report_schema |
| `report` | string | Yes | Report name — the same one passed to get_report_schema, copied exactly |

### Get report schema

**Slug:** `SEMRUSH_MCP_GET_REPORT_SCHEMA`

Get parameters for a report. MUST call before execute_report if params unknown.

#### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `report` | string | Yes | Report name from the discovery tool's 'reports' list — copied exactly, with no toolkit prefix (e.g. 'geo', not 'audience.geo'). |

### Keyword research

**Slug:** `SEMRUSH_MCP_KEYWORD_RESEARCH`

Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads history. Returns available reports. NEXT: get_report_schema then execute_report.

### Organic research

**Slug:** `SEMRUSH_MCP_ORGANIC_RESEARCH`

Organic Search Analytics: the actual keywords and pages a domain, subdomain, or URL ranks for in organic search (position, volume, traffic). Use-if: you need the list of keywords/pages. Avoid-if: Semrush Rank, counts, or rank trend — use domain_overview. NEXT: get_report_schema then execute_report.

### Paid search research

**Slug:** `SEMRUSH_MCP_PAID_SEARCH_RESEARCH`

Paid Search Analytics: keywords that trigger a domain's paid search (Google Ads) results, ad positions, CPCs, traffic estimates, unique ad copies with titles and descriptions, and historical PPC trends. Requires a domain as input — not for keyword-to-domain lookups. Returns available reports. NEXT: get_report_schema then execute_report.

### Position tracking

**Slug:** `SEMRUSH_MCP_POSITION_TRACKING`

Position Tracking: ongoing rank monitoring within pre-configured project campaigns — track how a domain ranks for targeted keywords over time, daily position changes in organic and paid search, visibility trends, and landing page performance, by location and device. Returns available reports. NEXT: get_report_schema then execute_report.

### Projects

**Slug:** `SEMRUSH_MCP_PROJECTS`

Project Management: list and inspect your Semrush projects (campaigns) — each project's ID, name, and tracked domain, plus which tools are enabled. Use first to obtain the project ID that position_tracking and site_audit require as input. Returns available reports. NEXT: get_report_schema then execute_report.

### Shopping research

**Slug:** `SEMRUSH_MCP_SHOPPING_RESEARCH`

Shopping Analytics: keywords that trigger a domain's Google Shopping (PLA) ads, ad positions, traffic estimates, and unique product listings with titles and prices. Returns available reports. NEXT: get_report_schema then execute_report.

### Site audit

**Slug:** `SEMRUSH_MCP_SITE_AUDIT`

Site Audit: technical SEO health analysis within pre-configured project campaigns — crawl a website to find errors, warnings, and notices, site health score, page-level issue details with fix recommendations, and historical audit snapshots to track progress. Returns available reports. NEXT: get_report_schema then execute_report.

### Traffic overview

**Slug:** `SEMRUSH_MCP_TRAFFIC_OVERVIEW`

Traffic Overview: website traffic volume and engagement — total visits, unique visitors, pages per visit, bounce rate, visit duration, daily/weekly trends, acquisition channels (direct, referral, search, social, paid), traffic destinations, top pages, subdomain and subfolder breakdown. Use when the question is about HOW MUCH traffic a site gets or HOW users engage. For visitor demographics, interests, or geographic origin, use audience_research instead. Returns available reports. NEXT: get_report_schema then execute_report.